Privacy Policy

1 Information We Collect

a) Information You Provide Directly
When you submit a contact or enquiry form, or reach out via phone or WhatsApp, you may provide:

• Full name and email address
• Phone number / WhatsApp number and country code
• Business name and existing website URL (if any)
• Project description or service requirements
• Preferred call schedule

b) Information Collected Automatically
When you visit our site, the following is collected automatically through cookies, pixel tags, and server logs:

• IP address and approximate geographic location (city-level)
• Browser type, version, operating system, and device type
• Pages visited, time on site, and click behaviour
• Referring URL (how you arrived at our site)
• Ad interaction data (which Google Ads you clicked or viewed)

c) Advertising & Conversion Data
If you arrived via a Google Ad, we may collect conversion data (e.g., form submissions, calls) to measure ad effectiveness. This data is processed in accordance with Google's advertising policies.

2 How We Use Your Information

• To respond to enquiries — calling, emailing, or WhatsApp messaging you about your project.
• To deliver our services — building websites, Android apps, or providing SEO and digital marketing solutions.
• To measure and improve ad performance — using Google Ads conversion tracking to understand which ads lead to enquiries, helping us serve more relevant ads.
• To show you relevant ads (Remarketing) — with your consent, showing ads to past visitors across Google's Display Network and Search.
• To analyse website usage — using Google Analytics to understand how visitors interact with our site so we can improve it.
• To send marketing communications — with your consent, sharing offers or service updates via email/WhatsApp. You may opt out at any time.
• To comply with legal obligations — retaining records as required under Indian law (GST, tax records, DPDP Act 2023).

3 Google Ads & Advertising Cookies

We use Google Ads (formerly Google AdWords) to advertise our services. Google uses cookies to serve ads based on your prior visits to our website or other websites on the internet.

Specifically, Google may use the following cookie types on our site:

These cookies are set by Google's domains including google.com, googleadservices.com, doubleclick.net, and googlesyndication.com.

4 Remarketing & Interest-Based Advertising

We use Google Ads Remarketing to display ads to users who have previously visited our website. This means you may see our ads while browsing websites within the Google Display Network or while searching on Google — after visiting our site.

Google's remarketing service is operated by Google LLC. For this purpose, Google uses cookies that store a unique anonymous identifier in your browser. This identifier records which pages you visited on our site.

Remarketing audiences are built using anonymous, aggregated data only. We comply fully with Google's Personalized Advertising policies and do not use Customer Match data without explicit user consent.

5 Google Analytics

We use Google Analytics 4 (GA4) to analyse traffic and usage on our website. Google Analytics collects data such as session duration, pages visited, device type, geographic location (city level), and traffic source.

Google Analytics uses cookies and similar technologies. Data collected is transmitted to and stored by Google on servers which may be located outside India. Google may use this data to evaluate your use of our website, compile reports on website activity, and provide other services relating to website activity and internet usage.

For more information on how Google uses data when you use our site, visit: How Google uses data when you use our partners' sites or apps.

6 Third-Party Vendors & Ad Networks

Our website works with the following third-party services that may serve ads, use cookies, or process data on our behalf:

Each of these vendors has its own privacy policy governing the data they collect. We encourage you to review their respective policies. We are not responsible for the privacy practices of these third parties.

7 How to Opt Out of Personalized Ads

You have the right to opt out of interest-based and personalized advertising at any time. We provide the following opt-out mechanisms, as required by Google Ads policies:

8 Cookies & Tracking Technologies

Our website uses cookies — small text files stored on your browser — to improve your experience and deliver advertising. Here is a full breakdown of the cookies we use:

By using our website, you consent to our use of cookies as described. You may withdraw consent at any time via your browser settings or the opt-out links in Section 7.

9 Data Sharing & Disclosure

We do not sell, rent, or trade your personal data. We may share data in the following limited circumstances:

• With Google: Conversion events and analytics data are shared with Google LLC for advertising measurement and improvement purposes, in accordance with Google's data processing terms.
• With Service Providers: Trusted vendors who assist in delivering our services (e.g., hosting, payment processors, email delivery) — all bound by confidentiality obligations.
• For Legal Compliance: If required by law, court order, or a government authority under Indian law (IT Act 2000, DPDP Act 2023, GST regulations).
• Business Transfer: In the event of a merger, acquisition, or asset sale, your data may be transferred with prior notice.
• With Your Consent: For any other purpose, only with your explicit consent.

10 Data Retention

• Enquiry / Contact Data: Retained for up to 12 months from last contact for follow-up, then securely deleted or anonymised.
• Client Project Data: Retained for the duration of the service relationship plus 3 years for support and warranty purposes.
• Billing / Tax Records: Retained for 6 years as required by Indian GST and tax regulations.
• Google Analytics Data: Retained for 14 months by default per our GA4 settings, after which it is automatically deleted by Google.
• Google Ads Conversion Data: Retained per Google's standard data retention periods (typically 90 days for conversion windows).

11 Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

• SSL/TLS encryption (HTTPS) on all website communications
• Restricted access controls — only authorised personnel can access personal data
• Secure server infrastructure with 99.9% uptime hosting
• Regular security reviews and software updates
• HTTP Security Headers — Content-Security-Policy, X-Frame-Options (SAMEORIGIN), Referrer-Policy, and Permissions-Policy are enforced to protect against XSS, clickjacking, and data leakage attacks

12 Your Rights & Choices

Under India's Digital Personal Data Protection Act, 2023 (DPDP Act), you have the following rights:

• Right to Access: Request a summary of personal data we hold about you.
• Right to Correction: Request correction of inaccurate or incomplete personal data.
• Right to Erasure: Request deletion of your data (subject to legal retention requirements).
• Right to Withdraw Consent: Withdraw consent for marketing communications or ad personalisation at any time.
• Right to Grievance Redressal: Lodge a complaint with our designated contact (see Section 15).
• Right to Nominate: Nominate another person to exercise rights on your behalf in the event of death or incapacity.

To exercise any of these rights, contact us at business@unikainfocom.in. We will respond within 30 days.

13 Children's Privacy

Our services are intended for business owners, entrepreneurs, and individuals aged 18 and above. We do not knowingly collect personal data from anyone under 18 years of age. In accordance with Google Ads policies, we do not engage in personalized advertising targeting minors.

If we become aware that personal data from a minor has been collected without appropriate consent, we will promptly delete it. If you believe we have inadvertently collected such data, please contact us immediately.

14 Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, advertising tools, or legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this page.

We encourage you to review this policy regularly. Your continued use of our website after any changes constitutes acceptance of the updated policy.

15 Contact Us

For any questions, requests, or complaints regarding this Privacy Policy or our data practices, please contact us: